Re-scheduled: Engage3’s

Best Practices for Effective

Competitive Price Checks

Webinar

How to Capture and Analyze Data, and Act on Competitive Moves

April 6, 2020

11:00 am – 11:45 am, Pacific Time

Pricing and assortments are becoming more dynamic and localized by the day. Without sufficient competitive visibility, you can’t make strategic decisions, much less predict financial results.

Who said retail was easy?

Learn the best practices and the latest tools for effective competitor price checks. From bring-your-own device to product linking and seasonal event management, empower your team with the most efficient ways to collect accurate and near real-time intelligence.

-Are there seasonal items that you need to collect pricing for on short notice?

-Do you regularly send out your associates to check on the same 10 items at your competitors' stores?

-Do you need to link new private label items to your own assortment constantly?

What you will learn

Engage3’s VP of Product, Jonah Ellin, will discuss the challenges of Competitive Pricing today, and and then take you through the most effective and efficient ways to capture and analyze data, and then act on competitive moves.

At this webinar, you will:

- Discover how retailers are competing in an omnichannel world

- Understand when to deploy your experts to the field for real-time data acquisition

- Learn about best practices in product linking

Ready to take your competitive intelligence to the next level?

Join us on April 6, 2020 from 11:00 am - 11:45 am Pacific time to learn about our science-based product offerings with our product experts. Register below to save your spot today!

Webinar Speakers and Panelists

April 6, 2020

11:00 am to 11:45 am, Pacific Time

Marielle Valdez-Fong

Director of Marketing, Engage3

As Director of Marketing, Marielle is responsible for Engage3’s overall branding, content strategy, and demand generation.

Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.

Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.

Moderator

JonahEllinVPofProductEngage

Jonah. Ellin

VP of Product, Engage3

Jonah is responsible for aligning the product portfolio to the needs of the market and scaling the product development team to build the next generation of data-science-fueled pricing tools. Ellin has 23 years of experience in price optimization, product management, technology, consulting, and analytics.
Ellin joins Engage3 from Rubicon Global, where he was VP of Product Development, delivering SaaS products for SmartCities and fleet management. Prior to Rubicon, Jonah spent almost 7 years at dunnhumby, leading product development for Price and Promotion and Category Management Solutions and growing the team from 20 to 100+ members.
Before dunnhumby, Jonah was at Information Resources Inc. (IRI) for 10 years, working in every area of the business including: measurements science requirements, project management, six sigma and product management. His team at IRI launched a number of products including data platforms for 7-Eleven & Costco, and analytic products including price and promotion performance measurement and mix-marketing. Before IRI, Jonah worked in management and technology consulting with clients including AIG, RR Donnelley, Abbott Labs, Nationwide & Zurich Insurance.
Ellin received his Bachelors in Political Science degree from University of Illinois at Urbana-Champaign.

Speaker

Kevin Johnson

Senior Product Manager

Kevin’s work as Senior Product Manager has allowed the company to grow into its current offerings. His team is responsible for deploying Engage3's product suite - leading the development of Missions and the Competitive Intelligence Management platform. Before Engage3, Kevin led business development at Datasembly, a competitive price collection company focused on retail and grocery. Kevin received his Bachelors in Communications degree from California State University, Sacramento. In his spare time, Kevin coaches a middle school basketball team in the Sacramento region.

Speaker

Engage3's Best Practices for Effective Competitor Price Checks
Webinar

Event Registration | April 6, 2020
11:00 am - 11:45 am Pacific Time

Featured Video

Comprehensive Visibility

Some large U. S. retailers are making their price adjustments based on a single competitor location in a region. “This is not a very good way to get your pricing right for your customers,” Lyle Walker, VP of Strategic Enablement at Engage3, says. “Without adding to existing competitive shop budgets, we can give you a window into your competitors’ reaction to new prices. We can track this over time and measure it, and then report against it,” he added. Watch Lyle talk about what it takes to have comprehensive competitive pricing visibility in your market.

Read more