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Featured Client

Improving Price Image, Revenue & Profit for a Kroger E-Commerce Division

Leveraging Engage3’s Price Image Management platform Vitacost, a Kroger E-Commerce division, took a more strategic approach to pricing:

  • Identified the items that drove their Price Image
  • Targeted spending on items that made the biggest impact.
  • Maximized margin opportunities on items that had a less emotional shopper response.

Following implementation, as measured in a test-control environment, Vitacost improved their Price Image by 1.8% by winning on the items that mattered most to their shoppers, grew overall revenue +6.2% by identifying non-linear price responsiveness and hitting key price thresholds and increased margin dollars by 3.2% by strategically increasing prices on background items.

“With Engage3 we were able to identify the items that drove the basket, and the impact of that was just incredible.  For anyone that is considering the Price Image Management software, it is just a huge improvement in efficiency,” said Juan Rodriguez from Vitacost.

Client Case Studies

Improved Find Rates

A customer had low in-store find rates and data quality concerns with their +1,000 store competitive price check program. Leveraging the Engage3 best practice pre-shops and real-time in app QA Engage3 improved find-rates by 20%+ and improved data accuracy by 30%+.

Increased Key Competitor Visibility

In their legacy program 38% of the retailer’s stores were not getting competitive data from at least one of their top 3 competitors and over 60% of stores did not have data from their #1 competitor.  Partnering with Nielsen, Engage3 optimized their competitor list, and for the same budget, was able to deliver insights for 98% of stores from their top 3 competitors.

Driving Market Share Gains

Using Engage3’s Price Image Management solution one retailer was able to identify the items driving their Price Image.  The retailer diverted their price investment funds from legacy KVI items to the Price Image drivers and saw market share increase 6% while having to spend less on price investment.

Comp Shop Optimization

Engage3 optimized a large national grocers competitive shop program by reverse engineering competitor price zones and KVIs and built an optimized program using modern collection methodologies and an improved item/location shop list.  The retailer saved 15% on their competitive intelligence program costs while increasing the scope of data collected by +563%.

Modernizing Price Collection

A large specialty retailer was using legacy manual price collection approaches and was getting limited competitor visibility.  Partnering with Nielsen, Engage3 combined in-store data, webscrapes, Nielsen POS and our proprietary Missions app to increase visibility by +340% and cover 99% of their sales with competitive pricing data.

Enhanced Competitor Webscraping

A top 5 national grocer was using a by the pound webscrape provider and wanted to significantly increase their insight into their primary competitor.  Using Engage3 we were able to increase their find rate +13% and deliver a +50X increase in the amount of localization found in competitors prices.

Tracking and Optimizing Their Price Image

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Parker's Kitchen
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Allegiance Retail Services
Featured Client

Engage3’s AI-Assisted Solutions Expanded Allegiance Retail Services’ Competitive Visibility by 60%

Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with limited webscraped data. With Engage3, they were able to increase their competitive pricing visibility by 60%, link their Private Label items to equivalent items at their competition, and have a seamless data transfer process to embed pricing insights across their organization.

“Engage3 will be giving us much more coverage for the same budget, and we can’t wait to work with their added product linking capability to give us increased Private Label pricing visibility,” said Frank LaPara, Pricing Manager at Allegiance.

Our Clients Say it Best

“The attention you guys have paid to the details of the data is exemplary and I can't say enough for it. The attention to detail (or lack thereof) was one of the reasons I left my previous provider. One thing that's always stood out to me is that you guys have never taken the attitude of 'that is about all we can do'.”

Mark SempriniDirector of Pricing, C&S Wholesale Grocers

“In our search for a SaaS competitive pricing partner, Engage3 was the clear frontrunner. They have all of the capabilities that we were looking for to execute our pricing strategy”

Kim HeinenHeinen's Grocery Store

“In our competitive environment, speed and accuracy of data is essential. Engage3's Price Image Management Suite allows us to price retail with agility and confidence, raising us to an enhanced level of competitiveness and algorithmic pricing.”

Darren RenwichSenior Director of Pricing Yesway

“The MissionControl platform and Missions mobile app is a game changing technology in the competitive pricing intelligence industry. Having completed 10's of millions of price audits over the last decade I have seen many types of techniques and systems. This is simply the best. Anyone not using this platform is providing inferior data.”

Josh SternCEO, Reality Based Group

“Engage3 will be giving us much more coverage for the same budget, and we can't wait to work with their added product linking capability to give us increased Private Label pricing Visibility.”

Frank LaParaPricing Manager Allegiance

“As a small independent grocery retailer, keeping up with the fast changing environment is extremely difficult and time consuming. Adding to this complexity is the need for our business to remain price competitive and profitable. Therefore, our goal was to find a tool within our budget that could assist us in this key function of competitive price analysis, while also reducing the stress and workload on our team. That’s when we found Engage3. We have just started with them, but we are thrilled with the possibilities their solutions bring to our store. I would highly recommend any independent to look strongly at Engage3 to help them optimize their pricing strategy.”

Jason KeenCOO Village Beach Market

“With Engage3 we were able to identify the items that drove the basket, and the impact of that was just incredible. For anyone that is considering the Price Image Management software, it is just a huge improvement in efficiency.”

Juan RodriguezVitacost, A Kroger E-Commerce Division