Bill Bishop on Personalization

Bill Bishop Talks to Ken Ouimet About Price Image and the Challenges of Personalization in Retail (Part 1)

By Competitive Data, In-store Strategy, Pricing Strategy

Ken Ouimet, CEO and Founder of Engage3, sits down with Bill Bishop, Chief Architect at Brick Meets Click, at the National Grocers Association (NGA) Show in San Diego to discuss how retailers can compete with hardline discounters like Aldi and Lidl. They exchange views on the critical role of a store’s price image and offer insights about how personalized offers will replace mass market promotions. From custom e-mails to bots and electronic shelf tags, find out how Ken and Bill are envisioning personalization will look like in retail in the next 5-10 years.

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