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Establishing trust through health and wellness offerings

By Market Insights, Personalization, Pricing Strategy

Mike Lee, Founder and CEO of The Future Market and Alpha Food Labs, sat down with Ken Ouimet to discuss establishing trust through health and wellness offerings, the need to scale personalized nutrition, and making sustainability an altruistic goal. He contends that flavor, desire, and consumer emotions play an important role in the success of sustainable food offerings.

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Sacramento Business Journal: Engage3 COO is one of 40 Under 40 award recipients

Sacramento Business Journal: Engage3 COO is One of 40 Under 40 Award Recipients

By Humans of Engage3, News

Edris Bemanian, Chief Operating Officer of Engage3, was chosen as one of Sacramento Business Journal’s 40 Under 40 recipients for 2019 for his work in transforming the company. He and the other recipients celebrated with a sold-out event at the California Museum on November 19, where each received their award around friends, family, and other Sacramento professionals.

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Using Private Label to Improve Price Image; A New Organizational Structure That Puts Customers First

By Competitive Data, Personalization, Price Image

Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.

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Nielsen: Combining personalized pricing with personalized health can create a race to the top

By Loyalty, Personalization, Pricing Strategy

Ken Ouimet of Engage3 and Marcia Webb, VP of Specialty Retail at Nielsen, talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken’s conversation with Marcia at GroceryShop in September 2019.

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