Engage3’s approach to measuring Price Image is based on complex behavioral modeling – avoiding bias, time delays, and inaction – and enabling accurate forecasting and pricing decisions.
Promotions are disappearing from grocery shelves, especially for national brand products that consumers are accustomed to buying at a discount. CNN tries to answer the question on when promotions will return in this article with its interviews with CPG companies.
The University of North Carolina’s Kenan-Flagler School of Business recently released a study which found that Lidl’s entry into the Long Island, NY grocery market drastically affected prices at its surrounding competitors.
In their 2020 US Online and In-store Grocery Shopping Study: Food Shopping during the COVID-19 Pandemic, the Retail Feedback Group found that consumers are now less satisfied with their grocery store.
Key Value Items (KVIs), Price Indices, and Pricing Rules assume that you know the right items that drive consumer perception. Most retailers who use these traditional investment strategies miss ~50% Price Image key items.
Discounters and specialty retailers hold a special place in the wine market, and now they hold spots on Wine Enthusiast’s list of America’s 50 Best Wine Retailers. The magazine noted…
Supermarkets have taken their dietitians online, from ShopRite to Kroger to H-E-B. Dietitians, a staple of in-store health initiatives by retailers in recent years, have now expanded their services to…