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Establishing trust through health and wellness offerings

By Market Insights, Personalization, Pricing Strategy

Mike Lee, Founder and CEO of The Future Market and Alpha Food Labs, sat down with Ken Ouimet to discuss establishing trust through health and wellness offerings, the need to scale personalized nutrition, and making sustainability an altruistic goal. He contends that flavor, desire, and consumer emotions play an important role in the success of sustainable food offerings.

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