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Price Image

Using Price Image to Formulate Pricing Strategy

By Competitive Data, In-store Strategy, Industry Insights, Pricing Strategy

Price Image is how shoppers perceive a store’s pricing relative to its competitors. It is not the same as Price Index. Many more things go into establishing price image, including promotion programs, elasticities, seasonality, price ending numbers, and the overall design of a retailer store. Continue Reading Using Price Image to Formulate Pricing Strategy

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