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Price Image

Using Price Image to Formulate Pricing Strategy

By Competitive Data, In-store Strategy, Industry Insights, Pricing Strategy

Price Image is how shoppers perceive a store’s pricing relative to its competitors. It is not the same as Price Index. Many more things go into establishing price image, including promotion programs, elasticities, seasonality, price ending numbers, and the overall design of a retailer store. Continue Reading Using Price Image to Formulate Pricing Strategy

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Gartner

Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Applications, Update 2018

By Competitive Data, Pricing Strategy

Now more than ever, pricing based on solid data is necessary for retailers to succeed in this increasingly competitive market. This latest report from Gartner gives an overview of the different… Continue Reading Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Applications, Update 2018

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