Nielsen: Marcia Webb

Nielsen: 10 Items Drive 50% of Retailers’ Price Image

By In-store Strategy, Market Insights, Price Image, Price Optimization

Marcia Webb, Vice President of Retail at Neilsen, cited Nielsen research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Watch Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen, at GroceryShop in September, 2019.

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