How Product Linking Can Unlock Competitive Intelligence
Tuesday, September 29, 2020
11:00 am – 11:45 am, Pacific Time
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"The right competitive intelligence management tools help us understand and react intentionally to our competitors. To compete, you can't just have GOOD visibility - you need GREAT visibility."
- Vice President, National Grocer
With the entry of disruptive retailers who only carry store brands to the proliferation of private labels at established retail outlets, the importance of linking like-products has never been more important in maintaining a competitive advantage.
As a retailer or a manufacturer, how can you better leverage product matching technologies to unlock the true value of your competitive data?
Join Engage3 on Tuesday, September 29 for a live webinar where we will explore how you can unleash the power of product linking.
Request Access to Webinar Recording
During the webinar, you will gain insights into:
• Improving your visibility: Discover how product matching powers your competitive pricing. With the increased demand for attribute-driven fresh and general merchandise items vs. the traditional UPC-to-UPC matches, product linking now determines the success or failure of your competitive intelligence programs.
• Establishing a strong data foundation: Learn about a product linking platform that enables collaboration between pricing, merchandising, marketing, and product management. The platform serves as a productivity tool, your system of record, and the basis for any competitive comparison.
• Discovering assortment opportunities: Identify meaningful product equivalences to uncover missed possibilities in your assortment. After links are established, they need to be monitored and get refreshed so they can continue to be useful.
Join us on September 29, 2020
from 11:00 am - 11:45 am Pacific time.
Webinar Speakers
September 29, 2020
11:00 am to 11:45 am, Pacific Time
Marielle has spent her career helping companies develop their value proposition and go-to-market strategies for a wide range of products and services. As Director of Marketing at Engage3, Marielle is responsible for overall branding, content strategy, and demand generation.
Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for the largest retail chains in the Philippines. This included Shoemart, Rustans, Ace Hardware, True-Value, Kultura, Robinsons Department Stores and National. She also co-founded MarketingValet, a 40-people offshore creative agency that produced marketing campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions in Silicon Valley: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from a database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.
Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises three egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Southern California.
Moderator
Lyle began his career working for Kroger in Pricing and Category Management, and most recently served as Vice President of Business Development with dunnhumby. He has also led pricing innovation initiatives with retailers in various roles with Tata Consulting, IRI and Retalix/NCR. Prior to his current position as VP of Strategic Enablement, Walker worked with Engage3 as VP of Strategic Accounts from 2014 to 2015. He has a focus and passion for leveraging technology and data to assist retailers in developing long-lasting, relevant relationships with their shoppers and a unique background with hands-on business experience in retail in the areas of pricing, price optimization, and product management/marketing and messaging.
Speaker
Kevin’s work as Senior Product Manager has allowed the company to grow into its current offerings. His team is responsible for deploying Engage3's product suite - leading the development of Missions and the Competitive Intelligence Management platform. Before Engage3, Kevin led business development at Datasembly, a competitive price collection company focused on retail and grocery. Kevin received his Bachelors in Communications degree from California State University, Sacramento. In his spare time, Kevin coaches a middle school basketball team in the Sacramento region.
