Grocery Costs Survey Reveals Financial Strain on U.S. Households
Swiftly, a leader in retail technology solutions, released its annual True Cost of a Grocery Shop survey, showing that 70% of U.S. consumers are struggling with grocery affordability. According to this year’s grocery costs survey, food prices continue to rise, putting increased pressure on household budgets.
Digital Tools Ease Rising Grocery Costs
As prices rise, more shoppers are using digital tools to manage expenses. Swiftly’s 2024 grocery costs survey reveals that 76% of shoppers use digital coupons, 64% participate in loyalty programs, and 38% use retail apps, up 4% from last year. While digital engagement is increasing, 72% of consumers still prefer in-store shopping, signaling an opportunity for retailers to improve the in-store experience.
Grocery Costs Impact Election Concerns for Many Americans
The grocery costs survey also highlights that rising prices and inflation are major political issues for Americans. With the November election approaching, 75% of respondents feel the outcome will directly impact prices, and 68% cite grocery costs and inflation as key factors influencing their vote.
Thanksgiving and Holiday Shopping Trends
As the holiday season approaches, 58% of Thanksgiving shoppers expect to spend more on groceries, while 56% are considering dining out due to high food prices. Retailers can attract shoppers with competitive promotions, like Swiftly’s Alcohol Cashback, helping customers save on holiday essentials.
Additional Survey Insights
Grocery Affordability: 7 in 10 Americans report difficulties affording groceries.Reduced Spending on Snacks: 62% are cutting back on snacks due to rising prices.Discount-Driven Shopping: 55% of shoppers base buying decisions on discounts, up 5% from 2023.
Swiftly’s Audience Optimizer technology supports retailers in meeting consumer needs, connecting online and in-store experiences.
Resource: producebluebook.com
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