Leading Value-Based Lifestyle Retailer Will Use Engage3’s ML-Powered Technology to Enable Comprehensive Pricing and Assortment Insights
Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has today partnered with Fleet Farm, a leading Mid-Western retail chain of high-quality, value-priced merchandise and services, to enable expanded omni-channel competitive visibility and analytics through its cloud- and mobile-based Competitive Intelligence Management (CIM) solution.
“Engage3 has pricing expertise and cutting-edge science and technology capabilities that align perfectly with Fleet Farm’s pricing strategy and our roadmap for success.”Randy Mangum, Fleet Farm’s Sr. Director of Pricing & Data Integrity
ML-Powered Product Linking
To maximize their competitive pricing visibility, Fleet Farm will leverage Engage3’s ML-powered product linking capabilities to gain contextualized visibility. This capability links their unique item assortment to each competitors’ equivalent items at the localized market level. CIM will allow Fleet Farm to leverage the contextualized item catalogue to track their price position and identify risks and opportunities to improve Fleet Farm’s Price Image.
“Engage3 has pricing expertise and cutting-edge science and technology capabilities that align perfectly with Fleet Farm’s pricing strategy and our roadmap for success,” said Randy Mangum, Fleet Farm’s Sr. Director of Pricing & Data Integrity. “I’ve had great success using Engage3’s competitive intelligence solutions over the years and am looking forward to introducing it into our day-to-day activities and in support of our long-term pricing strategy.”
CIM is currently in use at 6 of the 10 largest retailers in North America and provides the most comprehensive view of competitive pricing activity to retailers. By combining in-store data collection, online webscrapes, and ad-hoc data collection within the Missions App, retailers can see store- level pricing for all of their competitors.
“Fleet Farm has played a tremendous role in their communities since 1955, taking great care to curate their assortment to the needs of their loyal customers,” said Edris Bemanian, CEO of Engage3. “We are honored to be chosen as their partner in enhancing their analytics capabilities and Price Image.”