Ken literally grew up in the business starting as a 7 year-old auditing in-store prices while working for his parent’s business, Comparative Prices International. Ken earned a BS in Chemical Engineering from UC Davis (where he received the 2018 Distinguished Engineering Alumni Award) and went on to UC Santa Barbara to pursue his PhD work in Chemical Engineering and Theoretical Physics. While studying Statistical Physics he realized he could utilize these same principles to model retail markets and optimize retail pricing decisions. With his unique perspective and insight, Ken applied statistical physics to create an entirely new approach. Ken served on the Board of Directors of Revionics between 2007-2011 and as Chief Scientist & VP of Innovations at SAP AG between 2006-2007.
Edris earned dual degrees in Economics and Environmental Policy Analysis and Planning from UC Davis.
Prior to joining Nielsen, Itzhak executed multiple start-up-to sale successes. He was co-founder and chairman of Trendum, a leader in Internet search and linguistic analysis technologies. In 2005, he led Trendum’s acquisition of BuzzMetrics, an online word-of-mouth research leader, and negotiated its 2006 acquisition of Intelliseek. Itzhak served as chairman of the combined entity, BuzzMetrics,which was subsequently acquired by Nielsen in 2007 at a $110 million valuation. Following the acquisition, Itzhak served as the Chairman of Nielsen BuzzMetrics, the Executive Vice President of Global Product Leadership and the Executive Chairman of Nielsen’s Online division.