Price Image is the new metric for retailers to measure pricing effectiveness
Price Image is a measurement of the value promise a retailer makes to its customers. It is the new metric for retailers and manufacturers to measure and manage the effectiveness of their pricing. It’s how customers perceive a retailer’s pricing, and Price Image Management is how a retailer chooses to position themselves with customers, as related to the price consumers expect to pay.
IDC 2019 MarketScape Report Positions Engage3 as a Leader in Price Optimization Applications
Engage3, which helps retailers manage their Price Image through accurate competitive data, data science, and Artificial Intelligence-powered software solutions, today announced that it has been positioned as a leader by industry research firm IDC, in its recent “IDC MarketScape: Worldwide Retail Price Optimization Applications 2019 Vendor Assessment” (Document #US45034619, May 2019) report.
Winsight Grocery: Talking Pricing With the ‘Father of Price Optimization’
n a new exclusive interview with Winsight Grocery, Ken Ouimet, CEO and co-founder of Engage3, goes into detail about how he started in the retail pricing business and how it’s evolved over the years.
Going through the different periods of his life, Ken discusses his origins in pricing and how his graduate education led to the success and sale of KhiMetrics. With Engage3, Ken has improved on the statistical models used at KhiMetrics by focusing on Price Image and how all retailers can benefit from managing it.