LoyaltyPrice ImagePrice OptimizationPricing StrategyUncategorized

A Price Image Primer from Engage3 Data Scientist, Sahar Pirmoradian

By June 30, 2020 July 1st, 2020 No Comments
Marielle Fong interviews Engage3 Data Scientist, Dr. Sahar Pirmoradian

Key Value Items (KVIs), Price Indices, and Pricing Rules assume that you know the right items that drive consumer perception. Most retailers who use these traditional investment strategies miss ~50% Price Image key items.

As customers shift their habits during and post-COVID, their purchasing decisions will increasingly be based on who they trust and to whom they give their loyalty. The retailers who adapt their pricing strategy to meet these needs have the opportunity to rise to the top by investing in categories and items that matter the most.

Based on behavioral modeling that incorporates neuropsychological factors, Price Image analysis enables retailers to calculate – even predict – customer perception to build trust and win baskets. In Part 1 of this 3-part series of my interview with Engage3 Data Scientist, Dr. Sahar Pirmoradian, find out why Price Image is the most efficient way to drive perception and sales today.

Marielle Fong

Marielle Fong

Head of Marketing at Engage3

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